knocking copy

knocking copy
knocking copy knocking copy copy1

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knocking copy UK US noun [U] UK INFORMAL MARKETING
MARKETING advertising that criticizes another company or its products or services

Financial and business terms. 2012.

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Look at other dictionaries:

  • knocking copy — noun Advertising material that denigrates competing products • • • Main Entry: ↑knock * * * ˈknocking copy 7 [knocking copy] noun uncountable ( …   Useful english dictionary

  • knocking copy — Advertising copy that attacks a rival product …   Big dictionary of business and management

  • knocking copy — / nɒkɪŋ ˌkɒpi/ noun advertising material which criticises competing products …   Marketing dictionary in english

  • copy — ▪ I. copy cop‧y 1 [ˈkɒpi ǁ ˈkɑːpi] noun copies PLURALFORM 1. [countable] one of many documents, books, magazines, computer software packages etc that are all exactly the same: • We are offering a free copy of Windows98 with all new PCs. • The… …   Financial and business terms

  • copy — {{Roman}}I.{{/Roman}} noun 1 document/work of art ADJECTIVE ▪ accurate, faithful, good ▪ cheap, crude, poor ▪ It was not the original painting, but a crude copy …   Collocations dictionary

  • disparaging copy — /dɪsˌpærədʒɪŋ kɒpi/, knocking copy / nɒkɪŋ ˌkɒpi/ noun advertising copy which is critical of another company’s products ● Their disparaging copy has given them a bad name in the industry …   Marketing dictionary in english

  • Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …   Wikipedia

  • СНОГСШИБАТЕЛЬНАЯ КОПИЯ — (knocking copy) Экземпляр рекламы, направленный против конкурирующей продукции. Бизнес. Толковый словарь. М.: ИНФРА М , Издательство Весь Мир . Грэхэм Бетс, Барри Брайндли, С. Уильямс и др. Общая редакция: д.э.н. Осадчая И.М.. 1998 …   Словарь бизнес-терминов

  • comparison advertising — Advertising that compares one brand, either directly or indirectly, with other brands. This is quite often used in car advertising, by comparing the availability of a range of features on competitors models in the same price bracket. See also… …   Big dictionary of business and management

  • knock —  1. n. Innings.  2. v. Surprise, shock, overwhelm.  3. take a knock Suffer a loss (usu. financial).  4 Criticise adversely. Hence knocking copy Advertisement which criticises a rival product; newspaper article of outspoken criticism …   A concise dictionary of English slang

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